Average Click Through rate Test

You may be wondering, "How does Zendesk calculate the Average Click Through rate?" Average Click Through rate is defined as, "The number of clicks relative to the number of searches." The specific formula for this metric is COUNT(Clicks)/COUNT(Searches) and is outlined here.

This means that if a user searches for an article (for example, q&a) and clicks 2 articles from that single search, you'll have an average click through rate of 200% since there were 2 clicks for 1 search. 2/1 = 2, which equates to 200%.